Smooth Style - 1970 Chrysler 300 Hemmings
Link to Original Article
http://www.hemmings.com/magazine/hcc/2016/04/Smooth-Style---1970-Chrysler-300/3749553.html
Smooth Style - 1970 Chrysler 300
Chrysler's sporty, luxurious 1970 Three Hundred convertible represented the end of an era
Feature Article from Hemmings Classic Car
April, 2016 -
Mark J. McCourt
Chrysler has been America's unofficial convertible king since the early 1980s, having reintroduced millions of drivers to the joys of open-air motoring with its many approachably priced soft-top models. Perhaps the automaker was making up for having forfeited the convertible game 10 years earlier? Indeed, 1970 was the final model year for Chrysler-branded convertibles before the industry's mid-decade shift away from soft tops, and the ultimate 1970 Chrysler convertible--both the last of its kind, and in terms of enduring appeal to our feature car's longtime owner--was the 300.
The Crimson convertible on these pages shared its nameplate with the famous "Letter Series" Chryslers of the 1950s and early 1960s, and retained aspects of those cars' sporty designs and ample power. But demand for those qualities in Chrysler Division products was falling, and the 300 itself would disappear after 1971. This generation of 300, available for three years, was in many ways one of the best; it blended designer Elwood Engel's modern, unique "fuselage" styling with a 5,000-weld-strong unit body, was built in small numbers, and would represent the last traditionally full-sized Chrysler performance model.
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